The resources section has the latest and greatest information on new production tools, fundraising, distribution, festivals, legal issues and sources for research.
Use this section to help get your project up and running no matter what stage you're at.
If you have anything you think we should add to this growing resource, please feel free to contact us with your suggestions!
Do you speak to your school principal the same way you speak to your friends? Neither would we. In fact, all day long, you will change the way you speak depending on whom you are speaking to. This is also true when you are speaking through mass media. You must first define your audience in order for your message to be understood.
Now that you know exactly who you want to reach, you can begin to work on the message itself. Whatever the issue is, if you want your PSA to be successful, it must do three things for your audience: Grab their attention, Hit them with your message!, and Get them to act!
Do you speak to your school principal the same way you speak to your friends? Neither would we. In fact, all day long, you will change the way you speak depending on whom you are speaking to. This is also true when you are speaking through mass media. You must first define your audience in order for your message to be understood.
